What IS love and what does it smell like? Givaudan’s Head of Fine Fragrance North America, Matthieu Befve, and Perfumer Dana Schmitt join me in the Perfume Room today as we explore this very topic. Specifically, we discuss Givaudan’s most recent immersive fragrance experience—'What Is love?’— an olfactive exploration of love and seduction as experienced by Gen Z and as interpreted by Givaudan perfumers.

FRAGS MENTIONED:

Commodity Orris, CK One, Estée Lauder Beautiful, Ralph Lauren Romance, Gucci Guilty, Dana Schmitt: Blinded by Emotion, Tears for Fears; Jean Paul Gaultier Le Male, A&F Fierce, Robert Piguet Fracas, JLo Glow, Paco Rabanne 1 Million, Guerlain Shalimar

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