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EPISODE DESCRIPTION

Sara Dietschy (rhymes with peachy) is a YouTuber and content creator based in Dallas, Texas.

With over 835,000 subscribers on her self-titled channel, Sara creates and uploads docu-series, tech reviews and vlogs. Through her work, she explores the intersection of technology and creativity. Sara rocks the YouTube scene with her sincerity and a contagious zest for life. She's previously partnered with brands like Intel, AT&T, Logitech, Samsung, and Best Buy to enable her creativity and provide the best content possible.

In this episode, we talk about Sara’s approach to creating content, what makes creating hardware so hard, what she’d do differently if she was starting today, and why she’s never been afraid of a little Reinvention.

Full transcript and show notes

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TIMESTAMPS

00:00 - Who is Sara Dietschy

00:25 - Sara Parodies Casey Neistat

01:18 - Sara Blows Up

02:02 - Lab22 Launch

03:16 - What We Learn Today

03:54 - “What Am I Doing With My Life”

06:28 - Insecurity As A YouTuber

07:12 - What is Moment?

08:15 - Design Process of Physical Products

09:09 - Digital vs. Physical Products

10:48 - Iteration Time For Physical Products

12:20 - Prototyping Lab22 Products

13:54 - The Response to Lab22

14:50 - Fear & Anxiety

18:55 - Why Sara Doesn’t Do Email

20:25 - Will Gen Z Use Email?

21:34 - Sara on Reinventing Yourself

26:40 - Sara on Her Mom’s Influence

28:40 - Corporate Sara

30:31 - Changing Up How She Does Review Videos

32:43 - Huge Growth Potential For Small Tech YouTubers

35:13 - Allure of Tech Review Videos Has Changed

37:00 - Sara’s Video Making Process

43:25 - How Sara’s Approach to Content Has Changed

45:53 - Sara’s Early YouTube Strategy

50:15 - If You Had To Start Over, What Would You Do?

54:55 - Community Building Tips

57:19 - Sara On Building Relationships

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→ #183: Thomas Frank

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