Cameron is joined by Nate Tubbs, CEO and founder of Aesthetic Influence, and they discuss the importance of social media in the patient's purchase journey, the types of content to create, and the role of platforms like TikTok and Instagram Reels. They also touch on the significance of engagement and expanding reach through influencers and local market targeting. In this conversation.

Nate and Cameron talk about strategies for leveraging social media to grow an aesthetic practice. They cover topics such as engaging with followers, collaborating with influencers, and managing leads through CRM systems. They emphasize the importance of creating quality content, building relationships with followers, and implementing automation to nurture leads. They also highlight the significance of having a dedicated staff member to manage the CRM system and track the lifetime value of patients.

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Takeaways:

• Social media is a crucial tool in the patient's purchase journey, and it is essential for medical practices to have a strong presence on platforms like Instagram and TikTok.
• Creating different types of content, such as provider segments, fun videos, patient testimonials, before and afters, and treatment highlights, can help engage and educate the audience.
• Engagement is key to expanding reach on social media. Practices can engage with potential patients by liking and commenting on their posts, especially those who follow local businesses in the same market.
• Platforms like TikTok and Instagram Reels offer opportunities for practices to reach a younger audience and showcase their expertise in a creative and entertaining way.
• Using high-quality equipment, such as microphones and stabilizers, can enhance the production value of social media content.
• Hashtags and captions should be used strategically to optimize exposure to local markets and encourage watch time on videos. Engage with followers by creating quality content and building relationships.
• Collaborate with influencers to gain exposure and credibility.
• Manage leads effectively through CRM systems and automation.
• Have a dedicated staff member to handle lead management and track patient lifetime value.

Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention

Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit 

Inquire Here:

http://get.growth99.com/mm/