Build That Business

119: How to Harness Magnetic Energy in Your Business


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Ever stepped into a season where everything just clicks? The emails, the referrals, the opportunities... it feels like the universe is conspiring for you. But here’s the truth: it’s not luck. It’s what happens when clarity, standards, and action finally intersect.

In this episode of the Build That Business Podcast, I’m sharing how to recognize those magnetic seasons when they show up, why they often follow your hardest stretches, and the science (hello, Reticular Activating System (or RAS) 👋) that helps explain why opportunities suddenly seem to appear everywhere.

We’ll dig into:

  • Why magnetic energy shows up after hard seasons
  • The power of raising your standards (and refusing to discount them)
  • The difference between noticing opportunities and actually harnessing them
  • Practical examples of low, medium, and high-stakes “yeses”
  • Guardrails and practices to extend the season
  • What to do when the wave ends — and how recalibration seasons actually level you up
  • My 5-step roadmap: Standards → Purge → RAS → Act → Extend

If you’ve been waiting to feel ready, this is your nudge: you don’t wait for the wave, you stand up on the board when it comes. 🎧

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Build That BusinessBy Lindsay J Williams

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