On this episode we talk about determining the target market for your products and/or services and how vital this is to the success of your business. Asking just 3 simple questions will help you determine the best way to market to your customers and help you save time and money. Also drilling down into the different segments within your customer demographic will help you better market and reach your customers. Lastly, I discuss how important knowing that your target market is large enough to sustain your business for the long haul is imperative to success. 

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