🎙 Episode 12: Does Trending Audio Really Matter? The Truth About Instagram Reels Growth

You’ve heard it before: Use trending audio if you want your Reel to go viral. But is that really true? Should you stress over finding the “right” sound every time?

In this episode, I’m breaking down:

✅ When trending audio helps—and when it doesn’t

✅ How to find trending sounds before everyone else

✅ The #1 thing that matters more than audio (hint: messaging)

✅ How to balance reach, trust, and connection for growth

Plus — I’m sharing my exact method to find early trending audios and your weekly challenge to test your own results.

🎯 Take the challenge: Post one trending audio Reel and one original voice Reel — compare engagement and connection!

Resources:

• The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week so all you have to do is film and press post! ** Reels, carousel and story prompts - Join here!
• Monetize your Instagram: Turn profile views into sales
• Viral Growth Playbook: How to post with Purpose by nailing Your Messaging
• FREE Trending Audios Sent to your inbox weekly - HERE
• Follow me on instagram for ideas! @insta.amplified

show notes: https://nicoleialeggio.com/episode12/