Answer this question: When it comes to your studio, what is the one thing that you're known for? If you can't answer that, it may be time to find some way to "niche down".

Most people think that "niching down" means you’re going to be turning away money even when you aren’t making much to begin with.

The reality is this: Your fear is keeping you from seeing the bigger picture. "The riches are in the niches," so this episode is all about helping you choose a profitable niche to dominate.