How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years.

Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create Tomorrow. Learn about trends destigmatising body hair, erectile dysfunction and reduced libidos and what brands can do to infuse glimmers or small moments of joy in our everyday personal care.