The First Gen Coach: Career Development for Latinas and First Gen Professionals

121. How to Build a Beautiful Business and Career with Rosalie Ennes


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In this episode, I interview Rosalie Ennes, founder of Portecua Consulting and author of Build a Beautiful Business con Confianza, about her transition from corporate life to entrepreneurship. We talk about the importance of community, discuss what risk strategy is, and how we all take risks in our careers, businesses, and everyday lives.  Rosalie also shares insights from her book, Build a Beautiful Business Con Confianza, and offers practical advice on financial decisions, balancing a side hustle with full-time work, and making the leap into entrepreneurship

If you’re thinking about taking a big leap—whether in business, writing, or another passion—this episode is for you.

In our conversation, we discuss:

  • Her transition from a corporate 9-to-5 job to full-time entrepreneurship

  • The importance of risk strategy in business and career decisions

  • The process of writing and publishing her book

  • Practical advice for those looking to start a side hustle, business, or creative project

About Today’s Guest

Rosalie is a risk strategist, advisor, and founder of Portecua Consulting, a Latina-owned consulting firm that specializes in helping entrepreneurs identify and get ahead of risks so they can build beautiful businesses that are protected, optimized and well-positioned for growth and impact. Whether it’s through a consulting project, as a 1:1 advisor, via workshops, or with her upcoming book, Build a Beautiful Business con Confianza, she equips business owners with a risk lens so they can make great decisions for their businesses and become the powerhouses and changemakers they were meant to be.

Stay in touch with Rosalie on Instagram via @portecuaconsulting, on LinkedIn, and via her website: https://portecuaconsulting.cpa/ 

Resources and Links

BOOK YOUR CAREER RECHARGE MINI PACKAGE HERE: 

41. Become a Latina Millionaire by Doing the Bare Minimum

The inspiring story of the worst market timer ever

Private 1:1 Coaching: https://calendly.com/thefirstgencoach/discovery-call 

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Follow @⁠⁠⁠⁠⁠⁠⁠CarlaTheFirstGenCoach⁠⁠⁠⁠⁠⁠⁠ on Instagram

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The First Gen Coach: Career Development for Latinas and First Gen ProfessionalsBy Carla Santamaria

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