It’s another great day on the Healthpreneur Podcast! Today’s guest is a wicked-smart social media revenue strategist, author, speaker, and philanthropist. Matthew Loop is the author of “Social Media Made Me Rich,” and he helps brands, celebrities, startups and small business owners leverage the internet for greater influence, impact, and income.  

 

Matthew hasn’t always had the code to social media success. In fact, when he started out online, he was massively in debt, his credit cards were maxed out, and he was humiliated when he had to accept a $2,000 loan from his ex-girlfriend’s father. What an ego-squash. Luckily, as you’ll be able to hear during our chat, Matthew is wildly ambitious and an avid learner.  

 

He devoured books and content about social media, human behavior, and marketing, and soon his tactics were working. Others began noticing and they wanted to know just how he did it. Tune in to hear how Matthew grew his consulting business, what he did to scale, and why – through all his success - his top priorities have never changed and he stays grounded in what’s important.  

 

In this episode, Matthew and I discuss: 

• How he’s built his consulting business. 
• Facebook marketing and how he cracked the code.  
• Taking the leap into an online business and learning how to do it.  

• Delegating work to people who can do it better and putting skin in the game. 
• How having kids makes you more resourceful and creative. 
• His Ferrari, why he bought it, and what he prioritizes.  

 

4:00 – 8:30 - Matthew’s business model and how it evolved 

8:30 –13:00 - Using social media, direct response, and marketing to influence people  

13:00 – 21:30 - The journey from a struggling private practice to a flourishing online business 

21:30 – 27:00 - Working at home with kids and teaching them entrepreneurial skills  

27:00 – 30:30 - The Ferrari and what Matt has learned about priorities, happiness, and life