The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed.In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy.We’ll explore:<ul><li>The evolution of economies: from commodities → goods → services → experiences → transformations</li><li>The psychology behind why clients are craving change now more than ever</li><li>The Starbucks Pumpkin Spice Latte test (and why it’s really about identity)</li><li>What this shift means for the wedding industry — and how you can position your business around the transformation you deliver</li></ul>The Transformation Economy isn’t coming — it’s already here. And if you can show the real, lasting change you create, you won’t just stand out… you’ll thrive.

The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed. In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy. We’ll explore:The evolution of economies: from commodities → goods → services → experiences → transformationsThe psychology behind why clients are craving change now more than everThe Starbucks Pumpkin Spice Latte test (and why it’s really about identity)What this shift means for the wedding industry — and how you can position your business around the transformation you deliverThe Transformation Economy isn’t coming — it’s already here. And if you can show the real, lasting change you create, you won’t just stand out… you’ll thrive.

The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed.In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel &amp; Tourism) about Pine &amp; Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy.We’ll explore:<ul><li>The evolution of economies: from commodities → goods → services → experiences → transformations</li><li>The psychology behind why clients are craving change now more than ever</li><li>The Starbucks Pumpkin Spice Latte test (and why it’s really about identity)</li><li>What this shift means for the wedding industry — and how you can position your business around the transformation you deliver</li></ul>The Transformation Economy isn’t coming — it’s already here. And if you can show the real, lasting change you create, you won’t just stand out… you’ll thrive.

121: The Transformation Economy (and Why Experiences Aren’t Enough Anymore)

What if the most important investment you ever made in your business had nothing to do with your business? Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life. Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or none of it works. Because here's what Lindsay knows for sure: you are not just building a business. You are becoming someone who can hold it.&nbsp; Less than 2% of women-owned businesses ever hit a million dollars. We're changing that. The business you want already exists. The life you want already exists. The question is whether the version of you running it right now is ready for it. She is. Let's build. Connect with Lindsay: Instagram: @LindsayvanHarssel

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What if the most important investment you ever made in your business had nothing to do with your business? Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life. Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or none of it works. Because here's what Lindsay knows for sure: you are not just building a business. You are becoming someone who can hold it.  Less than 2% of women-owned businesses ever hit a million dollars. We're changing that. The business you want already exists. The life you want already exists. The question is whether the version of you running it right now is ready for it. She is. Let's build. Connect with Lindsay: Instagram: @LindsayvanHarssel

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121: The Transformation Economy (and Why Experiences Aren’t Enough Anymore)

121: The Transformation Economy (and Why Experiences Aren’t Enough Anymore)

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