The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed.

In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy.

We’ll explore:

• The evolution of economies: from commodities → goods → services → experiences → transformations
• The psychology behind why clients are craving change now more than ever
• The Starbucks Pumpkin Spice Latte test (and why it’s really about identity)
• What this shift means for the wedding industry — and how you can position your business around the transformation you deliver

The Transformation Economy isn’t coming — it’s already here. And if you can show the real, lasting change you create, you won’t just stand out… you’ll thrive.