Guess what, Healthpreneurs? We’ve got another super-cool guest on our show! Surprised? You shouldn’t be, because this is the Healthpreneur Podcast! Today, I’m chatting with Joe Arko, owner of a business consulting service called PT Profits and a certification program called ATS (Advanced Training System). 

 

What’s more, Joe was awarded the 2017 International Trainer of the Year, was nominated for the 2017 Fitness Hall of Fame, and has an 8,000-square foot training facility called the Elite Performance Center. Needless to say, this guy knows his stuff, so it’s no wonder he’s leading, mentoring, and inspiring others.  

 

Joe has put in work. He opened his training facility on his own, learned how to delegate, and scaled his business by teaching others to do what he does. He quickly learned that, if he wanted more freedom and time with his kids, he was going to need a business model that didn’t rely 100% on him. Tune in to hear how his business grew into what it is today, how he overcame the growing pains, and why he believes the “personal” needs to stay in personal training.  

 

In this episode, Joe and I discuss: 

• His certification courses for personal trainers and company, PT Profits. 
• How he teaches others to do what he does. 
• The difference between content and delivery and what to look for when you hire.  

• The challenges that come with teaching and coaching others.   
• What’s ruining the industry and why the “personal” needs to stay in personal training.  
• How Joe inspires an entrepreneurial attitude in his kids.  

 

3:00 – 8:30 - The two tiers of Joe’s business, how he built them, and how he’s scaling 

8:30 – 13:00 - Teaching the delivery of information and having reasonable expectations   

13:00 – 17:00 - Attitude over skill 

17:00 – 24:00 - The state of the industry, gaining experience, and creating long-term success  

24:00 – 34:30 - Delegating, having a “get it done” attitude, and valuable teachings