Build That Business

124: How to Make Wedding Shows Work, No Matter Your Niche


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6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026

Training 3: How to Make Wedding Shows Work, No Matter Your Niche

Whether you’re a travel agent, high-end planner, venue, or offer something totally unique... wedding shows can work for you. In this episode, I’ll show you how to tailor your show strategy to your business, timeline, and ideal client so you can walk away with real bookings.

Here’s what you’ll learn:

  • How to shift your message based on your booking window, service, or price point.
  • The “decision timeline” strategy that connects you with couples right when they need you.
  • Why your niche isn’t the issue, and how my students are booking out with wedding shows in every category.

No matter your business, there’s a way to turn wedding shows into your #1 source of clients.

👉 Want the full strategy? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your calendar in one sitting at your next wedding show. 

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Build That BusinessBy Lindsay J Williams

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