Future of UX | Your Design, Tech and User Experience Podcast | AI Design

#126 Synthetic Users in UX Research: Hype, Reality, and the Future of Design


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In this episode of Future of UX, we dive into one of the most controversial topics in design right now: synthetic users.

These AI-generated “users” promise fast, cheap, scalable insights — but can they really replace talking to real people? I’ll walk you through:

  • What synthetic users actually are and how they’re created
  • The tools and platforms already being used in UX research
  • A real-world example comparing synthetic vs. real user interviews
  • Benefits like speed, inclusivity, and early idea testing
  • The risks: shallow answers, bias, lack of emotional depth, and ethical concerns
  • What the future holds for synthetic users and how designers should approach them

Whether you’re curious, skeptical, or somewhere in between, this episode will give you the full picture. Spoiler: empathy can’t be simulated.


Interesting resources:

🔗 Linkedin from Julian Della Mattia

🔗 Article about Synthetic User by NNNG

🔗 Paper abut Synthetic Users

🔗 Deep Dive into SyntheticUsers


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Future of UX | Your Design, Tech and User Experience Podcast | AI DesignBy Patricia Reiners

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