6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026

Training 6: Scarcity Sells: How to Create Urgency Without Feeling Pushy

Tired of hearing couples say “we’re just browsing”? In this episode, I’ll show you how to guide those on-the-fence couples toward action using scarcity strategies that feel natural, not pushy. When you apply these simple shifts, you’ll spark momentum and fill your consultation calendar faster than ever.

Here’s what you’ll learn:

• The powerful difference between urgency and scarcity, and how to use both at wedding shows.
• What to say when couples tell you “we’re not ready yet” (this works like magic).
• The visual trick that creates instant FOMO and gets couples lining up for appointments.

Scarcity done right doesn’t feel like pressure, it feels like opportunity. And it’s the secret to turning warm interest into booked weddings.

Sign up for our FREE Masterclass:

👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows.