We Are For Good Podcast - The Podcast for Nonprofits

127. The New Rules of Thought Leadership + The Power of LinkedIn - Tania Bhattacharyya


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Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Prepare yourself for an epic conversation with a seriously good human.

Episode Highlights

  • Tania’s story and journey to where she is today - 2:48
  • Leveraging your LinkedIn - 8:35
  • 9 guiding principles to build your thought leadership - 10:51
  • Building your personal brand while supporting your mission - 16:37
  • A living resume - 20:12
  • Finding the right words to share online - 30:30
  • Tania’s One Moment in Philanthropy - 34:42
  • Tania’s One Good Thing: When we stand for something greater than ourselves, which is our nonprofits mission and vision, it's not fair to stay hidden and be small.  - 36:44

For more information and episode details visit: www.weareforgood.com/episode/127

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/


Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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