Build That Business

129: Hustle? Rest? Or Risk? Here’s How You Know…


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Episode 129: Hustle? Rest? Or Risk? Here’s How You Know…

I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle of a messy, beautiful season of business. After a conversation with my coach (and a few late-night thoughts from my mentorship students), I realized something big: so many of us are getting discouraged not because we’re doing it wrong… but because we’re following advice meant for a different season than the one we’re in.

In this episode, I’m breaking down the three seasons I’ve lived, over and over again, in my own business: Hustle, Optimization & Boundaries, and Risk Tolerance & Scaling. I’m sharing what each one really looks and feels like, beyond the curated Instagram version, and how to know which one you’re standing in right now.

We’ll talk about…
 ✨ The truth about hustle culture (and why hustle isn’t toxic, burnout is)
 ✨ How to stop feeling guilty for working hard or resting when you’ve earned it
✨ What to focus on in each season so you can actually move forward
✨ And how to stretch without snapping when it’s time to take bigger risks

This one is equal parts pep talk and permission slip. Because I want you to stop beating yourself up for not being where someone else is, and start honoring what your season needs from you right now.

Whether you’re in the trenches building momentum, learning to protect your peace, or taking the big, scary swings that stretch your comfort zone, this episode will help you recognize where you are, own it fully, and trust that every season is shaping you into the business owner you’re meant to be.

Because you’re not just building a business. You’re becoming the version of you who can hold it.

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Build That BusinessBy Lindsay J Williams

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