There are a couple of important points for website owners to keep in mind when creating the Call-to-Action. This “CTA” is what leads visitors to take action and reach out to you. For “lead generation” websites, the CTA marks the end of the Marketing Journey and the beginning of the Sales Journey. 

This episode covers the mistakes that I see most often and the simple steps you can take to avoid them.

IN THIS EPISODE…
[02:54] You can now support our show!
[07:52] What’s in for you in today’s episode
[08:40] Why did google eliminate matching of keywords in domain names
[10:07] Why buy domain variations of your business name
[11:49] Why I use Google Domains to buy domain names
[13:06] Don’t use generic CTAs
[14:34] Your CTA is the most important button on your site
[16:43] Don’t offer multiple CTAs
[17:50] Why landing pages convert better than websites
[20:48] Don’t make your users think!
[25:08] In summary

MEREDITH’S HUSBAND SAYS …
“CTAs are the most important part of your website. They’re the reason your site exists!”
“The CTA is typically the biggest button on any web page.”
“The Call-to-Action is the end of the marketing journey and the beginning of the sales journey.”
 

LINKS TO RESOURCES MENTIONED...
Google Domains: https://domains.google
Don’t Make Me Think [book, by Steve Krug] https://amzn.to/3IKUM5Y 

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Meredith's Husband
https://www.meredithshusband.com