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Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market.
Join them to learn how important the influence of social media is – especially TikTok, why in-person shopping experiences remain essential and how businesses can adapt to meet the expectations of the modern bride.
By WGSN4.8
1919 ratings
Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market.
Join them to learn how important the influence of social media is – especially TikTok, why in-person shopping experiences remain essential and how businesses can adapt to meet the expectations of the modern bride.

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