Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in your wedding industry business.

This week, I'm kicking off an EIGHT part series where I'm teaching wedding pros how email marketing can help you make more money. I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Be sure to go to CANDICECOPPOLA.COM/CHALLENGE to sign up!

In this episode, I'm sharing all about the importance of email marketing as a way to diversify marketing efforts and build deeper relationships with clients. I'm addressing the most common objections and misconceptions that I hear as a wedding business coach about why it doesn't work, such as the short lifespan of the wedding industry, the perceived complexity of email marketing tools, and the fear of bothering people.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Email Marketing for Wedding Professionals

• [03:41]: Diversifying Marketing Efforts with Email Marketing

• [08:21]: The Email Marketing Challenge

• [13:01]: The Importance of Email Marketing in a Changing Social Media Landscape

• [26:07]: The Portability of Email Lists

• [30:14]: The Direct Connection of Email Marketing

• [31:11]: The Power of Email Marketing

• [35:42]: The Underdog of Marketing

• [38:30]: Understanding Email Marketing

• [40:19]: Mastering the Lingo

• [51:20]: Email Marketing Funnels

• [54:23]: The Formula for Success

 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

• Go to candicecoppola.com/lingo for a breakdown of email marketing lingo and what a funnel looks like

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

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