Welcome to the Healthpreneur Podcast! I’ve got elite athlete turned health entrepreneur, Arianne Perry, on the show with us today! She is the co-founder and president of a company called Sweet Defeat, and the company’s mission is to help people discover how easy it is to reap the benefits of a low-sugar lifestyle.

Arianne is going to give us the secrets to bringing a product to market successfully. Their product is a plant-based lozenge that is clinically proven to reduce sugar cravings, and they’ve chosen to have a single sales channel – their website. By carefully curating their marketing techniques, they attract the right people from the get-go and retain a better relationship with their customers through direct communication. 

Whether you’ve got a physical product, a digital one, or are offering your customers a service, you’re sure to get value from this episode. Arianne does dive deep into the production and strategy behind bringing a physical product to market, but her nuggets of wisdom around marketing, entrepreneurship, and leadership are valuable to anyone. Tune in to hear Arianne and I discuss things like branding, community, and creating a movement – and see how her journey can inspire some leaps in your own.

In this episode, Arianne and I discuss: 

• Going from running to finance to running a company.
• The science and production of a supplement in the U.S.
• Having a single sales channel and strategic marketing techniques.
• Facebook advertising, influencers, and what is proven to work.
• New partnerships, new digital strategy, and constant optimization.
• What she has learned through entrepreneurship.

3:00 – 8:30 - Running, how she began her entrepreneurial journey, and her struggle with sweets

8:30 – 14:00 - The inspiration, science, and creation of the Sweet Defeat product

14:00 – 18:30 - Creating a movement and marketing strategy

18:30 – 24:00 - What’s to come in the next six months, branding, and community-building

24:00 – 28:00 - The challenges when starting and running a business and doing what it takes

28:00 – 35:00 – The Rapid Five