Creator Science

#136: Kevin Parry – How he goes viral on EVERY platform


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EPISODE DESCRIPTION

Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions.

Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn.

In this episode, you’ll learn:

  • How Kevin approaches different social media platforms
  • How he works with brands as a one-man studio
  • How he developed an on-camera presence
  • Why CONTEXT determines whether or not your content may go viral

  • Full transcript and show notes

    Follow Kevin on Instagram / Twitter / Facebook / TikTok / YouTube

    Kevin's Website

    ***

    TIMESTAMPS

    00:00 - Going Viral Isn’t Luck

    01:43 - Importance of Patience

    06:31 - Stop Motion Films Take A LONG Time

    08:57 - Transitioning To Social Media Full Time

    11:15 - LinkedIn Is Underrated For Creators

    13:16 - How Kevin’s Strategy Evolved Over The Years

    17:17 - How Kevin Works With Brands

    19:06 - Being A One Man Studio By Design

    22:56 - Managing Capacity As A Creator

    26:00 - Balancing Commercial Vs Personal Work

    28:51 - How To Approach Different Social Media Platforms

    30:15 - You Can’t Do The Same Content Forever

    32:56 - Developing On Camera Presence

    34:31 - Lessons From Working On Feature Films

    36:30 - You Don’t Have To Build A Community To Be Successful

    37:58 - Kevin’s Stop Motion Course

    39:42 - Masterclass On Shareable Content

    45:26 - What Is Kevin Struggling With?

    ***

    RECOMMENDED NEXT EPISODE

    → #167: Jenny Hoyos

    ***

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    Creator ScienceBy Jay Clouse

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