The Ecommerce Roadmap

139. 2x Your leads from the traffic you have


Listen Later

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic.

It's a Gated Page.

It sounds fancy and technical, but it's not really.

In the episode, we're talking about how you can create a full screen pop-up to "gate" a Page or Collection. One of the easiest Collections to use for this strategy is a "Sale" collection.

Here's how it works:

When web visitors click on your "Sale" collection from the navigation, any visitors who are not on your email list will see a full page pop up that tells them this collection is "Reserved for insiders only. In order to see the collection, they need to enter their email address.

Once they submit their email, the pop-up disappears and the collection is reveled.

Here's why it's important to you:

First, you don't have to offer a discount to get a new lead. The hook is "exclusivity"

But here's the best part:

These visitors have high purchase intent. It's not unusual for the submit rates on this pop-up to be double the submit rates on your discount pop-up.

And these new subscribers are Buyers. Claudia sees this list of subscribers convert at 16% - 25%!!!

It's a strategy that you can use too.

Grab a pen, and listen to the episode. You'll get step by step instructions so you can set it up too, and I share ideas that will open your mind to how you can use a Gated page on your site.

https://www.storetasker.com/experts/claudia-howard?ref=socialsalesgirls

...more
View all episodesView all episodes
Download on the App Store

The Ecommerce RoadmapBy Susan Bradley: E-commerce Expert

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

211 ratings


More shows like The Ecommerce Roadmap

View all
Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,622 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,597 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

571 Listeners

Shopify Masters by Shopify

Shopify Masters

379 Listeners

Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

Well-Oiled Operations with Stacy Tuschl

520 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,072 Listeners

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women by Jennifer Allwood: Christian Business Coach

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

1,907 Listeners

Woman of Influence by Julie Solomon

Woman of Influence

1,443 Listeners

Boutique Chat by The Boutique Hub with Ashley Alderson

Boutique Chat

863 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

892 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,597 Listeners

How to Sell Your Stuff on Etsy by Lizzie Smiley

How to Sell Your Stuff on Etsy

317 Listeners

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

138 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners

Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset by Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

160 Listeners