We’re back at it, Healthpreneurs! Welcome to the show, and have I got a treat for you! Our guest today, Andy Hnilo, is the CEO of Alitura Naturals. This skincare company offers the power of natural ingredients through pure and effective products.

Surprisingly, Andy’s inspiration to work in this industry came from a near-death experience which left him looking unrecognizable. He was inspired to accelerate the healing of his injuries, scars, and abrasions through natural means, and now shares his proven solutions with the world. 

Andy is a great example of someone who didn’t let over-analysis paralyze him into inaction. He saw an opportunity in the market, saw a need, and filled it with his product. Tune in to hear how he got Dave Asprey’s attention, how he used himself for beta-testing, and why his product’s branding is so unique.

In this episode, Andy and I discuss:

• The experience that inspired his vision.
• Why he declined chemical-laden topicals and searched for something natural.
• How he did his own research into effective, natural ingredients.
• How he synced up with Dave Asprey.
• Guerrilla marketing and production struggles.
• Passion, pursuing knowledge, and paralysis by over-analysis.

3:00 – 10:00 - Andy’s journey, experience, and inspiration

10:00 – 15:30 - His beta testing, recovery, and connection to Bulletproof

15:30 – 19:00 - Getting started and acting ASAP

19:00 – 22:30 - The passion and commitment required to excel and succeed

22:30 – 31:00 – Creating a product that is branded for men, too

31:00 – 37:00 - The Rapid Five