This episode is all about turning browsers into buyers, and to do that, you need to take them on a journey.

People don't just meet us and want to part with their money!

So, it's important that we understand their behaviour and mindset, so that our processes align.

If you've tried any of the ideas I've shared so far, please do mention it in the reviews so I can hear all about your experience!

I start this episode by explaining the stages of this customer journey.

After that, I unpack:

1. How to use the stages in an education business to sell offers
2. How you can use processes to create interest among people who are likely to buy
3. Things to put in place to make sure potential customers don't turn away at the last stage

What you can do next:

1. Book a free call with me if you'd like to see how I can help you
2. If you're a tutor, check out The Tutors' Mastermind

If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.