Zoom is one of those artifacts from the pandemic that’s not going away. People got used to talking with each other remotely with this app, and the behavior stuck.

Here’s the thing: I’m okay with it. In fact, I kinda like it.

When done well, Zoom allows us to connect in a richer, more helpful way than phone calls do. It can also add to your swag by boosting the brand of your business in the same way a nice office does - or did.

But it can also hurt your chances of booking new clients if your Zoom skills are subpar. 

The bad news is most people I chat with on Zoom offer a below average Zoom experience. That’s the #1 reason I’m doing this episode. I feel obligated to help, because it’s gotten worse over the years.

The good news is all the terrible Zoomers out there mean it’s easier to stand out, to be effective, and to build trust with potential buyers.

So listen up for my Top 14 Zoom no-nos - and what to do instead.