Honest UX Talks by Wix Studio

#140 Designers Coding with AI - Inside Intercom’s AI x Design Revolution w/Caitlin Rich


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Ioana and Caitlin explore how designers at Intercom are beginning to use the Cursor tool to code directly, discuss the broader adoption of AI technologies, examine their effects on workflows and company culture, and consider how these advancements might shape the future of design and development roles.

This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠⁠⁠⁠

In this episode:

• How did designers at Intercom begin using the Cursor tool and editing code directly within the platform?

• Which tools on the market are considered the safest and most user-friendly? Why did you choose the Cursor tool specifically? • Can you describe the designers' workflow and what the interface looks like?

  • • How would you describe the culture at Intercom?

  • • What criteria do you use to decide which AI tools to adopt and which parts of the design process to automate?

  • • How can individuals outside of the current environment start experimenting with these technologies?

  • • How can companies begin educating their employees about AI? Would you recommend establishing an internal AI team or program?

  • • Do you evaluate AI fluency when hiring? If so, how does that influence your hiring decisions?

  • • How do you see our roles evolving with these advancements? • Will we still primarily use tools like Figma, or will we shift towards prompting coding tools? What is your vision for the future of design and development roles?


This episode's guest:

Caitlin Rich has been in the design industry since 2008, which is 17 years now, starting as a graphic designer in Sydney, Australia, before shifting into product design and finding her footing in the startup scene in London. She's worked mostly within fintech and is now a Group Design Manager for the Growth Group at Intercom, focusing on ensuring new customers have a great experience, including the adoption of Finn, Intercom's AI agent.

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