Jax Davey is a Forbes 30 under 30 honouree, an award-winning entrepreneur and the CEO of creative agency Nuevo, whose clients include Canada Goose, Ordnance Survey and Ernst & Young. But it was Jax’s first major collaborator, the British military, that explains his unconventional entrance into the creative industry and his pioneering approach to advertising and sustainability.

During his five years spent as a Royal Marines Commando, he had the chance to pick up a camera for the first time. This newfound need to create and his unique capacity to access hard to reach locations fuelled Jax to found The Rolling Rogues, where his team delivered specialist projects for the military alongside advertisements for global brands like Garmin. When Jax was 25, the agency was acquired by Berkshire Hathaway, the US conglomerate led by Warren Buffett.

Despite this success, Jax couldn’t ignore the impact his industry was having on the planet. Nuevo was founded in 2020, where sustainability has been the driving force behind every decision from day one. Three years later, and with investment from Steven Barlett, Jax has assembled a team of world record holding explorers, strategists, sustainability experts, producers and creatives, who together are redefining creativity with a conscience.

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(00:00) What is your purpose?
(04:50) How Jax got into the marines
(07:10) The most difficult aspect of marines training
(10:00) Jax's deployments in the marines
(13:00) How Jax built his first company the hard way
(17:30) The benefit of the marines for building a startup
(21:50) How Jax sold to Berkshire Hathaway, Warren Buffet 
(28:56) Turning ideas into reality
(32:25) Getting investment from Stephen Bartlett
(36:50) Are there bad actors in the sustainability industry?
(46:10) Generational changes on sustainability 
(55:10) First time founder versus second time founder

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