The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)


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Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

  • The future of intent data
  • ABM in 2024
  • The importance of unique positioning
  • Marketing in industries like packaging and logistics
  • How to stand out in a crowded market


Timestamps

  • (00:00) - - Intro
  • (06:42) - - Embracing Timeless Marketing Principles
  • (08:41) - - The Impact of Positioning on Marketing
  • (13:38) - - Adapting to Remote Work
  • (16:28) - - Identifying early-stage problems and solutions
  • (19:35) - - Decoding Intent Data in B2B Marketing
  • (23:16) - - Regulation and Data Privacy in Advertising Platforms
  • (29:53) - - Strategies for Meaningful Outreach Using Intent Data
  • (30:41) - - Redefining ABM: Back to Basics
  • (36:54) - - Focused Sales Strategy: Quality Over Quantity
  • (37:46) - - ABM: Leveraging Your Network
  • (41:48) - - The Naming Challenge in Branding
  • (45:49) - - The Power of Execution Over Strategy

  • Send guest pitches and ideas to [email protected]
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    ***

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    ***

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    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

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