The Dave Gerhardt Show (from Exit Five)

#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)


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Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

  • The future of intent data
  • ABM in 2024
  • The importance of unique positioning
  • Marketing in industries like packaging and logistics
  • How to stand out in a crowded market


Timestamps

  • (00:00) - - Intro
  • (06:55) - - Embracing Timeless Marketing Principles
  • (08:54) - - The Impact of Positioning on Marketing
  • (13:51) - - Adapting to Remote Work
  • (16:41) - - Identifying early-stage problems and solutions
  • (19:48) - - Decoding Intent Data in B2B Marketing
  • (23:29) - - Regulation and Data Privacy in Advertising Platforms
  • (30:09) - - Strategies for Meaningful Outreach Using Intent Data
  • (30:57) - - Redefining ABM: Back to Basics
  • (37:10) - - Focused Sales Strategy: Quality Over Quantity
  • (38:02) - - ABM: Leveraging Your Network
  • (42:04) - - The Naming Challenge in Branding
  • (46:05) - - The Power of Execution Over Strategy

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    ***

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    ***

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    The Dave Gerhardt Show (from Exit Five)By Exit Five

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