Roofers need a Facebook/Instagram strategy because it offers a great opportunity to reach future customers. The next person buying a roof from you is most likely using one or the other, probably both, for almost an hour a day. 

Today, I interview social media expert Aaron Hockel to find out what’s working today to get more qualified leads for contractors.

Show Highlights:

• Dave’s challenge: Two weeks from today have five new 5-star reviews on Google. Go back through your old customers to follow up with them. This is also a great time to ask for referrals. Dave details how to do this!
• Your best source of new business is repeat customers. 
• From a marketing standpoint, you still need to position your roofing business where people spend their time.
• Facebook: About 1.5 billion people spend an average of 58 minutes a day signed in.
• Instagram: 500 million people spend an average of 53 minutes a day signed in.
• A person that buys a roof from you is likely using Facebook, Instagram, or both.
• Instagram has some cool features for discoverability. 
• Roofers can use hashtags on Instagram to get followed. Aaron provides some great examples of usage to expand audience visibility.
• Dave and Aaron discuss pay-to-play, the need for ads, and what costs to expects.
• Aaron details three Facebook and Instagram advertising ideas for roofers in 2020.
• Commercial contractors also have advertising opportunities on Facebook and Instagram.
• Aaron provides some solid ideas for low-budget advertising.

Resources / Links:

For Tips, Strategies, and Free Downloads!

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https://www.theroofershow.com

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Connect with Social Media Expert Aaron Hockel!

Aaron’s Website

Aaron’s Facebook

Aaron’s Twitter @AltaVistaSP 

Aaron’s Phone# (410) 760-6680

Aaron’s Email

Facebook Group Mentioned (Indianapolis Area)

https://www.facebook.com/groups/ApartmentPeeps/

Did You Miss These Episodes with Aaron?

Show #06 - How to Control Your Online Reputation with Aaron Hockel

Show #34 - How to Get More Online Reviews with Aaron Hockel

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