I'm really happy to have my friend Bjork Ostrum on the podcast today. While Bjork and I have not met in person, we have mutual friends in Erin Chase and Jim Wang, both of whom I’ve had on the podcast in previous episodes. Bjork runs the very popular site Pinch Of Yum where he blogs about food. And when I say that his site is popular, I mean that it is crazy popular. Last month he had 2.7 million visitors to his site. He has 91,000 Facebook fans, over 227,000 Instagram followers and almost 100K Pinterest followers.