Cameron is joined by Cori Sue Morris, founder and CEO of Retreat, and they discuss the importance of balancing emotional intelligence with data-driven marketing strategies, the benefits of fractional leadership, and the key performance indicators that drive successful marketing campaigns. The conversation emphasizes the need for aesthetic practices to invest in marketing to capture demand and grow their businesses effectively.

In this conversation, Cori and Cameron talk about the critical importance of investing in marketing for business growth, particularly in the aesthetics industry. They explore the role of digital advertising, the necessity of a solid tech stack for tracking marketing effectiveness, and the challenges of content creation. They also emphasize the need for practice owners to understand their marketing metrics and make informed decisions to drive long-term success.

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Takeaways:

• A fractional CMO provides part-time expertise without the full-time cost.
• Effective marketing requires a balance of creativity and analytics.
• Emotional intelligence is crucial for building trust within teams.
• Data-driven decisions often outperform emotional responses in marketing.
• Marketing spend should be a percentage of revenue, typically 2-10%.
• Fractional leadership allows access to top-tier talent at a lower cost.
• Agencies need proper resources to deliver effective marketing results.
• Understanding customer acquisition cost is vital for growth.
• Aesthetic practices must invest in marketing to capture patient demand.
• Performance marketing metrics like ROAS are essential for evaluating success. You need to spend 2 to 10% of your revenue on marketing.
• Google ads are essential for local businesses.
• Investing in marketing can feel scary but is necessary for growth.
• Understanding marketing attribution is crucial for measuring success.
• A strong tech stack is vital for effective marketing.
• Content creators should understand the business and its audience.
• Compensating content creators based on performance can be effective.
• Building trust with clients is essential in marketing.
• Long-term investments in marketing yield better returns than short-term spending.
• Practice owners must educate themselves on marketing metrics.

Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention

Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit 

Inquire Here:

http://get.growth99.com/mm/