“Luxury” has officially become the most overused word in travel, and in this Hot Take, Robin and Jennifer are calling it out. They break down the Virtuoso 2025 Luxe Report, which reveals that travelers are taking fewer trips but spending more on immersive, meaningful experiences. They get candid about the pressure on advisors to chase ultra-high-ticket trips and why real success is not defined by a $100K price tag. They share strategies for carving out your own niche, whether that means high volume all-inclusives that keep clients coming back or bespoke itineraries that wow even the pickiest traveler. Plus, they give tips for networking with high-net-worth clients, positioning yourself as the go-to expert, and staying ready for the curveballs that come with serving luxury travelers. If you are tired of the “luxury” buzzword or struggling to stand out in a sea of sameness, this episode is your must listen!

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