Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn how to lean into luxury wedding branding, this episode is for you!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Overview

• [03:41]: Defining Luxury Branding in the Wedding Industry

• [08:03]: Reasons for Not Standing Out in the Luxury Market

• [13:52]: Debunking the Myth of Neutral Luxury Branding

• [17:40]: Common Mistakes That Make Your Brand Look Cheap

• [23:53]: Balancing Ideal Client Preferences with Personal Style in Branding

• [00:58]: The Role of Color in Conveying Luxury in Branding

• [09:29]: Successful Brands that Use Color Effectively

• [18:06]: Balancing Colorful Work in a Neutral Brand

• [23:53]: The Importance of Regularly Updating Website Images

• [30:08]: Design Trends that May Become Outdated

• [36:57]: Bringing Your Brand All Together

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

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LINKS MENTIONED:

Connect with Emily: https://emilyfostercreative.com/ 

Follow Emily on Instagram: https://www.instagram.com/emilyfostercreative/ 

Grab Emily's Guide on Choosing Your Brand Colors: https://emilyfostercreative.com/brand-colors-the-power-in-purpose

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