In the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymore. In this episode, Amanda Shuman of Carry Love Designs and I dive into the ever-evolving concept of ideal clients in the wedding industry. We talk about how important it is to understand who your ideal clients are and how that awareness can move your business forward. 

On this episode of The Power in Purpose Podcast:

• [00:00]: The Evolution of Wedding Ideal Clients

• [05:55]: Understanding the Changing Landscape of the Wedding Industry

• [12:00]: The Importance of Authenticity and Personality in Branding

• [18:04]: Strategies for Identifying Your Ideal Client

• [24:01]: Leveraging Testimonials for Business Growth

• [33:35]: Traits to Focus on for Ideal Clients

• [49:13]: Using Data to Fine-Tune Clients

 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

 

SHOW NOTES:

http://www.powerinpurposepodcast.com

 

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LINKS MENTIONED:

• Check out her website: https://carrylovedesigns.com/  

• Follow her on Instagram: https://www.instagram.com/carrylovedesigns 

• Save Your Seat at Amanda's Upcoming Open House: https://carrylovedesigns.com/open-house 

 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

 

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