March 24, 2023

146 - How to Effectively Build Your Brand using Public Relations (PR) with B.A. Jenkins

36 minutes

Brennen Aaliyah Jenkins, also known as BA Jenkins, joins Monica on this episode. She is a dynamic and multifaceted American business woman and publicist. With a passion for helping others succeed, BA has become the driving force behind Ruthless Marketing, a company she founded to help businesses of all sizes and industries grow and thrive.

BA's expertise in PR has allowed her to create successful strategies for a wide range of clients, including small businesses, influencers, celebrities, politicians, government agencies, and media outlets. Her unique approach to public relations has helped her clients achieve greater visibility, build stronger relationships with their audiences, and ultimately achieve their goals.

But BA's work goes beyond just helping her clients succeed. As a black woman business leader, she is using her PR tactics to create greater equality for the BIPOC community facing legal issues, while advocating for small business owners to earn the exposure they need to compete in today's fast-paced market.

BA is a true champion for the underdog, working tirelessly to ensure that all businesses have the opportunity to succeed, regardless of their size, industry, or background. With her unwavering dedication and exceptional skills, BA Jenkins is truly making a difference in the world of business and PR, and inspiring others to do the same.

Episode Quote:

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad. ~ Richard Branson

How to reach BA...

linkedin.com/in/bajenkins

https://www.instagram.com/ruthleessmarketing/

Episode Sponsor - Zeus' Closet

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Who is Monica?

Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration.

Leaving to set out on her entrepreneurial journey in 2005, she is now a serial entrepreneur owning several businesses. She is co-founder of Zeus' Closet, stuff4GREEKS and Deuce Equity Group. She is the sole proprietor of Monica Allen Interiors and an Amazon Bestseller (The Fearless Entrepreneurs: Fear Less; Be More).

She loves equipping aspiring entrepreneurs, side hustlers and small business owners with tips to launch, grow and scale their business while avoiding the many pitfalls of entrepreneurship. She believes that being surrounded by positive people, believing in yourself, and having faith in God has led to her success.

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