Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #146, we’re talking about one of the most overlooked parts of jewelry marketing — what happens after the sale. Once someone buys from you, how do you make sure they come back again? From thoughtful post-purchase emails to segmenting your customers and building trust, we’re sharing practical ways to turn one-time buyers into lifelong fans.

💡 In this episode, you’ll learn:

• Why nurturing past customers can be more valuable than finding new ones

• How to design a post-purchase flow that feels personal, not robotic

• Tips for timing win-back emails and keeping your list organized

• Why trust and accessibility are key to building repeat business

• How to use customer data — like wishlists or event tags — to reconnect when it matters most

🔒 Insider Bonus – What you’ll get when you join: We go deeper on advanced strategies for customer retention, including how to identify repeat-purchase timing for higher-end jewelry, creative ways to re-engage lapsed buyers, and how to make your emails feel as thoughtful as your jewelry.

👉 Love the teaser? Get the full bonus conversation: join https://patreon.com/SuccesswithJewelry for immediate access.

About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today’s marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She’s also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at joyjoya.com.