June 03, 2024

#146: Strategy | Community Building with Greg Isenberg

41 minutes

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.

They discuss

Why you need to build an engaged community before a paid membership
The importance of niching down
The difference between audience and community
The tribe framework
Personal brand and community performance

Timestamps

(00:00) - - Intro

(03:38) - - Building a Community on Patreon

(07:09) - - The Power of Niche Communities

(10:12) - - From Facebook Group to Profitable Membership

(13:34) - - The Impact of Exclusive Communities on Social Media

(17:02) - - The Illusion of Social Media Engagement

(21:52) - - Building a Personal Brand for Business

(25:03) - - Nurturing a Successful Community Within a Company

(25:51) - - Community Monetization: Pricing and Value in B2B Memberships

(29:31) - - The Dangers of Free Services

(34:57) - - Transformation of Twitter

(38:49) - - Navigating Social Media Engagement

(40:06) - - Exploring New Frameworks and Community Engagement

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