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Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355. 

Questions on today's show include:

What's the best way to move a keyword to a new ad group?

Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?

Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?

What does Google do to combat invalid clicks?

Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?

What do you do about competitors that seem to have endless amounts of money to spend? 

Do you use funnels or landing pages for any of your lead generation campaigns? Do they work well?