Is your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today’s episode, I sit down with Akua Konadu, a storytelling strategist, educator, and multi-passionate entrepreneur. Akua is the founder of two successful businesses and the host of the Independent Business Podcast sponsored by HoneyBook. She’s here to help us unpack how storytelling, backed by science, can make all the difference in your marketing.

On this episode of The Power in Purpose Podcast:

• [00:00]: The Power of Storytelling in Marketing

• [09:35]: Understanding the Science Behind Storytelling

• [18:43]: Everyday Stories: Finding Inspiration in Mundane Life

• [27:25]: Leveraging Client Stories for Business Growth

• [36:39]: Navigating Pain Point Marketing in the Wedding Industry

• [45:42]: Establishing Boundaries in Storytelling

• [51:31]: Connecting with Akua: Resources and Final Thoughts

 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

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SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

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LINKS MENTIONED:

• Check out her website: https://akuakonadu.com 

• Follow her on Instagram: https://www.instagram.com/akuakonadu_/

• Take Akua's Quiz To Find Your Storytelling Style: https://akuakonadu.com/quiz 

• Tune Into Honeybook's Independent Business Podcast: https://podcast.honeybook.com

 

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