Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #147, we're thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry's brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of experience helping creative businesses—from Halifax to New York and beyond—express their unique style through thoughtful, strategic design.

In this episode, we chat about the inspiration, collaboration, and creative process that shaped our rebrand. We also explore what makes a successful design partnership and how strong visual identity can elevate a jewelry brand's marketing and storytelling.

💌 In this episode, you'll learn:

• Why we decided it was time to rebrand Success With Jewelry

• How the creative process unfolded—from mood boards to final logo

• The balance between two distinct founder aesthetics and how we found harmony

• Why branding matters for independent jewelry designers and makers

• Signs that it's time to refresh your brand identity

• What to look for when hiring and collaborating with a designer

• Common mistakes small businesses make with their visual branding

✨ For Insiders ONLY, we go even deeper: Behind-the-scenes insights on maintaining brand consistency, applying your visual identity across platforms, and translating your jewelry aesthetic into strong, cohesive visuals.

🎧 Ready to see how branding can transform your business? Listen now—and if you're not yet an Insider, join us for the bonus content at patreon.com/SuccesswithJewelry.

About Our Guest Grace Laemmler, the proud owner of Shepherd Design Inc., is a highly skilled graphic designer with over eight years of experience. A graduate of NSCAD University, Grace has collaborated with clients across Canada and internationally, from Halifax to New York to the Netherlands. Her portfolio spans digital and print design, from websites and social media graphics to business cards and catalogues. Notable organizations such as NSCAD University, NYC Jewelry Week, and the Stay Gold Collective have trusted her creative direction. Grace brings the same focus and discipline she applies as a Brazilian Jiu-Jitsu athlete to her design practice, crafting work that's both intentional and visually striking.

Connect with Grace: gracelaemmlerdesign.ca

About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.