It’s a fact of running a small product business that some days are better than others. When you spend so much time and put so much passion into creating or curating your line of products, it can feel deeply demoralising when your sales numbers suddenly drop or fail to materialise for that item you had such high hopes for. This is often when the ‘cycle of doom’ starts to spin and whir and where in some extreme cases people end up shutting up shop due to low confidence and inaction. That’s why I want to spend episode 147 of The Resilient Retail Game Plan, giving you a little pep talk and to share with you seven vital ways to help you avoid giving up on your business during those slow sales days. In today’s podcast, we’ll talk about looking at the bigger picture and not focusing on the daily, we’ll revisit cultivating a 'CROP' mindset and discuss looking for the ‘green shoots’ in your business, as well as talking about the importance of not forgetting our existing customers in the drive for increased sales. We’ll also discuss implementing low-risk, low-cost shake-ups in an effort to help refresh your business, seeking out complimentary, non-competitive collaborations and finding the right support to help you push on through and innovate. Remember to use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.

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