Prosperous Coach Podcast

148: Is it Wise to Have 2 Coaching Niches?


Listen Later

This episode is inspired by an excellent question posted by two coaches in my Facebook group called Prosperous Coach Club. Find the full transcript at prosperouscoach.com/148

Before we dig into this, let’s get on the same page …

What is a Smart Coaching Niche?

To me, a smart coaching niche has 3 clear components:

1.     One unique viable target audience full of seekers – people who want to grow personally and professionally and are actively seeking solutions. Without this, it’s hard to have a successful niche.

2.     A strategic coaching business model built around what that audience urgently wants and the BIG problem that’s in their way. If you don’t know what will motivate investment for your audience you don't have a robust enough niche to earn well.

3.     Your skills and talents applied to those other two things. This is more than just coaching skills. This is bringing forward all the skills and maybe even expertise that will make you credible to your audience – something that help you relate to them and them relate to you.

A coaching niche is weak if one of more of those things is missing or not solid enough so it’s worth it to take the time to develop a niche fully.

And let me just stop the worries here … everyone has skills to bring to the table. I’ve never worked professionally with a coach that didn't have options for their niche based on the sum total of who they are.

It’s good to remember that coaching is a business and you need to operate in the marketplace.

What do I mean by that? Your business needs to be more than selling coaching services. 

Unless you don’t need to earn, you need to frequently grab the attention of and enroll clients who pay you well. That’s not a casual thing for the long run. It’s totally doable and some strategy is needed.

One Coaching Business for One Well-Formed Niche

I encourage my clients to develop one business built for the long term around one well-formed niche. 

Why limit it? Well, because two niches may very well feel like having two businesses, which is like having two full time jobs. No one really wants that.

It comes down to what you can handle effectively. You may be able to do many things at once but is that the best life to live? Why not build a business that’s sustainable for the long run?

You might start out with two niches but somewhere along the way one will get more attention and the other will suffer unless there is some way to leverage the two. So let’s talk about those possibilities.

Two Different Audiences for Your Coaching

Targeting two distinctly different audiences is not a good idea unless the two audiences are related in some easy way.

To read the full transcript including 4 circumstances where two niches could work for you, go here.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

  • Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
  • For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
  • Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
...more
View all episodesView all episodes
Download on the App Store

Prosperous Coach PodcastBy Rhonda Hess, International Business Coach & Niche Strategist

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

85 ratings


More shows like Prosperous Coach Podcast

View all
Tara Brach by Tara Brach

Tara Brach

10,439 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,586 Listeners

The Life Coach School Podcast by Brooke Castillo

The Life Coach School Podcast

8,817 Listeners

Respectful Parenting: Janet Lansbury Unruffled by JLML Press

Respectful Parenting: Janet Lansbury Unruffled

3,650 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,047 Listeners

Women in the Middle®: Loving Life After 50 - Midlife Coach Podcast by Suzy Rosenstein

Women in the Middle®: Loving Life After 50 - Midlife Coach Podcast

295 Listeners

Oprah's Super Soul by Oprah

Oprah's Super Soul

31,920 Listeners

Make Money as a Life Coach® by Stacey Boehman

Make Money as a Life Coach®

808 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

26,960 Listeners

The Gathering Room Podcast by Martha Beck

The Gathering Room Podcast

660 Listeners

Dear Gabby by Gabby Bernstein

Dear Gabby

6,069 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,407 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,509 Listeners

The Oprah Podcast by Harpo

The Oprah Podcast

1,448 Listeners

The Midlife Chrysalis by Chip Conley

The Midlife Chrysalis

36 Listeners