Hilary Quartner is the Co-Founder and Co-CEO of Hilma. 

Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. 

At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading growth marketing and financing. 

Hilary holds an MBA from Harvard Business School and BA from Columbia University. She lives and works in New York. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:52] What led to the founding of Hilma
• [05:09] Determining if “natural” is worthing investing in
• [07:50] From idea to having an Ecom store
• [09:16] What makes Hilma different
• [11:37] Hilma’s go-to-market strategy
• [14:06] The ease-of-use of the Shopify ecosystem
• [15:12] It’s easier and more preferable to just start now
• [15:38] Mistakes Hilary wants you to avoid
• [15:47] Sponsor: Electric Eye electriceye.io
• [16:07] Sponsor: Mesa apps.shopify.com/mesa
• [16:52] Sponsor: Gorgias gorgias.grsm.io/honest
• [18:18] Sponsor: Rewind rewind.io/honest
• [18:50] Sponsor: Klaviyo klaviyo.com/honest
• [19:38] The first step is the hardest
• [21:32] Picking which channels to focus
• [24:18] Omnichannel benefits both retail and Ecom sides
• [25:17] Why Hilma chose to also go with Amazon
• [27:27] Can Hilma now invest back into its business?

Resources:

• Get natural remedies backed by science hilma.co  - Use code HONEST10 to get 10% off your first purchase
• Connect with Hilary linkedin.com/in/hilary-quartner-04a64127
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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