Newsletter & Email Growth: Growth In Reverse

14k+ Followers in 30 Days: Recapping the GIR Growth Challenge


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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

Quick note: We ran a 30-day Social Growth Challenge that we opened to the public for a $100 fee to join.
But all purchasers of The Growth Vault were able to join for FREE ;)  


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“I love the concept of a challenge—I just don’t know that social media is the goal anymore.” — Chenell Basilio

We ran a "public" 30-Day Social Growth Challenge. 
But was it worth it?

This episode breaks down the fallout and lessons learned from the GIR 30-Day Social Growth Challenge. We dive into whether or not we thought the challenge was a success—and whether it was worth it for each of us. We also share some pretty epic wins from several of our challengers. 


KEY TAKEAWAYS

  • What can happen when you post 30 days straight.
  • Whether or not a challenge like this is worth it.
  • The hidden ROI of consistency—even when follower growth looks small.
  • How one participant landed $2M in investor interest from a single post.
  • Is daily posting “an exercise in futility”—and what you could do instead.
  • How a 12-week Content Flywheel became the ultimate anti-burnout system.
  • The channel appears to be the best long-term growth play for newsletters.
  • How to design a challenge that actually moves your business forward.
  • The surprising power of small wins and how to build momentum fast.

LINKS MENTIONED

  • Our Challenge Winners: 🥇 Tom Orbach || 🥈 Danny Naz || 🥉 Alejandra Rojas
  • Adam Schaeuble's 12-Week Content Flywheel
  • Join a community for newsletter creators: Growth In Reverse Pro 
  • Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
  • Want your newsletter roasted? Submit it here. 
  • Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
  • Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

  • Chenell: Twitter | LinkedIn | Substack
  • Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

  • growthinreverse.com
  • growthcurrency.net

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Newsletter & Email Growth: Growth In ReverseBy Chenell Basilio and Dylan Redekop

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