It's '15 Minutes To Action' time, and this week, Nick talks about the importance of perspective when it comes to your marketing strategy, and how to activate the marketing mechanism that will serve your customers in the ideal way.

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KEY TAKEAWAYS

• When planning our marketing tactics and strategies, you need to take a wide view of the business itself - to gain a far broader perspective about who you are and where you are.
• The whole reason that your business exists - its purpose for being - is that you're solving a problem for someone. You are taking someone from their current state to their desired state.
• The marketing mechanism is the vehicle by which you take your customer or client from their current state, to the state in which they desire to be.
• The "unspoken mechanism" is when there is nothing unique about your product or service, but no one is talking about it.

BEST MOMENTS

'You've got to be able to see the landscape so that you can make better decisions'

'Your solution between those two dimensions is what's going to make the difference between you being successful or not'

'The marketing mechanism is what creates the differentiation for your business'

'What is your special sauce?'

VALUABLE RESOURCES

Scale Up Your Business – scaleup.vip/podcast

Join the free Scale Up Your Business community: scaleup.vip/community

Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks         

ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD
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