Today we are joined by John Carlton, our copywriting guru we have been learning from on our whole path to this point. Enjoy!

HERE’S WHAT WE COVER IN THIS EPISODE:

• Stepping stones for growing the sales
• Why copywriting attracts introverts 
• Why it’s important to step back 
• Learning by doing adds and failing adds 
• List of words that are going to get you in a spam filter
• How to discover what’s keeping our client up at night
• The research resources for copywriters
• How do develop the feel when it’s too much selling in an email

It was a treat to have John on the show and share his wisdom bombs. Check out his writings and books he recommends and take your campaign on the next level.

Resources:

• Podcast PSYCH INSIGHTS
• John Carlton website
• John Carlton’s copywriting books 
• Simple success secrets no one told you about, a book by John Carlton
• Travis McGee series of books by John D. MacDonald
• Fear and Loathing on the Campaign Trail '72, a book by Dr. Hunter S. Thompson
• Titanides, by Marcella Allison