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151. Influence Redefined - Trust, Authenticity and the Future of Marketing
In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies.
We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator economy is rapidly changing. Discover the power of quiet influence and the impact of AI on the influencer landscape
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By WGSN
4.8
1919 ratings
In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies.
We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator economy is rapidly changing. Discover the power of quiet influence and the impact of AI on the influencer landscape
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