On this episode Monica shares what she has learned over the past few years to reduce stress and pressure around utilizing social media in her businesses. In addition she shares takeaways from last week's episode with Social Media Manager & Strategist, Monica Van Landingham of Vier Media located in Nashville, Tennessee.

Episode Quote: Consistent does not mean constant. ~ Monica Van Landingham

When it comes to using social as a business owner, this is different from being an influencer. Social media is a tool that should be used strategically for your business' growth. Six ways to make using social easier:

Select 1-2 platforms to show up on consistently.

Show your expertise and post around what you know.

Don't worry about follower/subscriber count.

Batch content

Hire help

Remember consistent does not mean constant. Post according to what works best for you and your business.

Episode Sponsor: Trifecta Toolbox

Helpful Entrepreneurial Resources from Become Your Own Boss

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Get the 30 point checklist for building a clothing brand at www.zeuscloset.com/checklist

Ways to reach Monica:

Instagram: @becomeyourownbosspodcast

Email: [email protected]

Who is Monica?

Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration.

Leaving to set out on her entrepreneurial journey in 2005, she is now a serial entrepreneur owning several businesses. She is co-founder of Zeus' Closet, stuff4GREEKS and Deuce Equity Group.  She is the sole proprietor of Monica Allen Interiors and an Amazon Bestseller (The Fearless Entrepreneurs: Fear Less; Be More).

She loves equipping aspiring entrepreneurs, side hustlers and small business owners with tips to launch, grow and scale their business while avoiding the many pitfalls of entrepreneurship. She believes that being surrounded by positive people, believing in yourself, and having faith in God has led to her success.

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