The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner


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Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

  • LinkedIn Ad Creative & Consistent Branding
  • Thought Leader Ads & Organic Reach
  • Niche Audiences & Custom Content
  • Nurture Campaigns
  • Expert LinkedIn Ads Tips

Timestamps

  • (00:00) - Intro to Anthony Blatner
  • (07:09) - Focusing on LinkedIn and Future Expansion
  • (10:34) - Effective Social Media Advertising and Organic Content
  • (13:58) - The Overlooked Importance of Creative Content in Advertising
  • (16:06) - Targeting Personas with Top-of-Funnel Ads
  • (21:35) - Creating Unique and Targeted Content: Pros and Cons
  • (22:51) - Lead Generation Strategies for Small Budgets
  • (27:04) - Effective Funnel Strategies for Small Budgets
  • (30:33) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
  • (35:26) - Building Long-Term Memory with Consistent Branding in Marketing
  • (37:47) - The Power of Narrow Focus for Audience Growth
  • (40:54) - Content Planning Based on Sales Cycle Length
  • (42:43) - Connecting with Anthony Blattner on LinkedIn

  • Send guest pitches and ideas to [email protected]
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    ***

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    ***

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    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

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